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The Four

Scott Galloway

  • Categorie: Biografieën & Waargebeurd
  • EAN: 9780735213678
The Hidden DNA of Amazon, Apple, Facebook, and Google
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:04 september 2018
Aantal pagina's:336
Illustraties:Nee
Betrokkenen
Hoofdauteur:Scott Galloway
Hoofduitgeverij:Portfolio
Vertaling
Eerste Vertaler:Neumüller, Egbert
Originele titel:The Four (Scott Galloway)
Overige kenmerken
Extra groot lettertype:Nee
Product breedte:140 mm
Product hoogte:22 mm
Product lengte:214 mm
Studieboek:Nee
Verpakking breedte:136 mm
Verpakking hoogte:25 mm
Verpakking lengte:216 mm
Verpakkingsgewicht:398 g
eWaste:Nee


Productbeschrijving

NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.