Bed Head for Men Pure Texture Hair Paste is ideal for guys who want texture and definition. The hair styling paste has a medium to firm hold and helps fight humidity and frizz whilst maintaining hair moisture. Ideal for styling short to medium hair lengths. For a firm hold, apply evenly throughout towel-dried hair and style as desired, then blow dry or leave to dry naturally. For a medium hold with a natural finish, apply to dry hair and style. Formulated with Beeswax that provides hold, control, texture and definition, Glycerine that moisturises so hair feels conditioned and nourished and Raspberry Butter, a natural softener and a source of Vitamin E that helps defend hair against free radicals and damage. Pure Texture Molding Paste comes with Fresh Green Aromatic fragrance.