Taal: | en |
Bindwijze: | Hardcover |
Oorspronkelijke releasedatum: | 16 april 2010 |
Aantal pagina's: | 240 |
Illustraties: | Nee |
Hoofdauteur: | Gabe Zichermann |
Tweede Auteur: | Joselin Linder |
Co Auteur: | Joselin Linder |
Hoofduitgeverij: | WILQ |
Extra groot lettertype: | Nee |
Product breedte: | 158 mm |
Product hoogte: | 10 mm |
Product lengte: | 226 mm |
Studieboek: | Nee |
Verpakking breedte: | 329 mm |
Verpakking hoogte: | 234 mm |
Verpakking lengte: | 21 mm |
Verpakkingsgewicht: | 421 g |
Get into game-based marketing . . . and play to win!
TV advertising has "jumped the shark." Online advertising and marketing promises to fill the gap, but despite enthusiasm for buzz-generation and the value of social networks, no one has outlined a workable marketing model that actually leads to reliable revenue . . . until now.
Written by videogame innovator and entrepreneur Gabe Zichermann and writer Joselin Linder, Game-Based Marketing explores "Funware," a new model for incorporating and leveraging games and game mechanics to reach today's customers. Behaviorally based, Funware will give you strategic insight into the deep-seated impulses and habits that drive our socially networked marketplace.
In this groundbreaking guide, you'll discover which game-based marketing programs have already generated millions in revenue and produced the world's most loyal and engaged customers. You'll get a firsthand look at how this powerful approach applies to the new world of social media. Most importantly, you'll see how to create game-based marketing plans that measurably increase both sales and profits.
Game-Based Marketing gives you practical guidance on adding games and gaming concepts to your marketing toolbox, including:
Filled with case studies from leading brands such as NBC, United Airlines, the U.S. Army, and more, Game-Based Marketing examines how Funware delivers results today and will be an integral marketing channel tomorrow. Use the tools in this book to reinvent your marketing strategy, or you might be out of the game altogether.